RubyPlay is a progressive B2B game developer that bridges the gap between land-based social casino mechanics and the real-money online gaming (RMG) sector. Established 2017, the company has rapidly evolved from a boutique studio into a multi-studio ecosystem. As of January 2026, RubyPlay operates under a "Five Studios, One Unified Ecosystem" structure, allowing for specialized content production that focuses on localization, customization, and global scale.
Unlike developers who rely solely on graphical skins, RubyPlay focuses heavily on proprietary math models and engagement engines. Their development team includes veterans with decades of experience in hybrid (land-based and online) gaming, which is evident in their high-retention mechanics like Immortal Ways and Mad Hit. They are a strictly regulated entity, holding ISO/IEC 27001:2022 certification for information security and licenses in multiple top-tier jurisdictions, ensuring their content is compliant for regulated markets including Italy, Romania, and Malta.
Learn more about the provider and get a commercial offer.
The best games by RubyPlay
RubyPlay builds franchises around proprietary high-retention math models rather, among the popular games that are most often chosen by gamers around the world:
- Immortal Ways® Diamonds: the flagship title of the Immortal Ways series. It features a 6-reel grid with 10,000 ways to win. The core "Immortal Array" mechanic freezes coin symbols in specific zones for set spin cycles, utilizing persistence psychology to extend average session duration.
- Diamond Explosion 7s: a high-volatility title targeting the classic demographic. It introduces the "Link It Up Explosion" feature, where specific geometric shapes formed by locked symbols trigger jackpots. The math model supports a max win of 8,000x.
- Mad Hit Marlin Bonanza: utilizes the Mad Hit engine, allowing for instant cash collection and wild expansions during the base game. The variant Mad Hit Olympic First was awarded "FTN Game of the Year 2024".
- Mayan Cache: a "Super 2000" series game featuring dual accumulation meters. Players collect tokens to trigger "Jackpot Mania" or "Super Games," providing transparent progression markers that reduce player churn.
Technical and Operational Advantages of RubyPlay Software
Integrating RubyPlay is a strategic move to access player segments and retention tools that other providers lack.
- Proprietary Math Engines: Distinct engagement frameworks like Immortal Ways, Mad Hit, and Go High utilize persistence mechanics to differentiate gameplay from standard slots.
- Bespoke Development: RubyPlay utilizes a five-studio ecosystem to produce exclusive, custom-branded titles (e.g., Immortal Ways Luva) tailored to specific operator needs.
- Global Localization: over 30 languages, including Brazilian Portuguese, Thai, and Vietnamese, ensuring compatibility with diverse regulated markets.
- Certified Security: ISO/IEC 27001:2022 certification, validating the company's information security management systems for enterprise integration.
Integrate RubyPlay API via Gambitsoft
Direct integration with a provider can often involve lengthy compliance checks, technical queues, and minimum monthly fee negotiations. By connecting through the Gambitsoft Game Aggregator, you gain immediate access to the full RubyPlay portfolio—including the Immortal Ways series and all upcoming releases—via a single, unified API. You can deploy RubyPlay’s high-retention content to your casino significantly faster than a direct integration would allow.
Don’t let technical delays stall your growth. Contact Gambitsoft today to activate RubyPlay’s portfolio.
