- Games in the white label catalogue
- 10,000+
- Language options
- Unlimited
- Players, payments and promotions
- 1 panel
- Technical support
- 24/7
Your casino brand on a ready platform
A white label casino uses an existing platform configured for your brand. Gambitsoft supplies the website, game connections and operating tools. Your team manages marketing, player acquisition and daily casino activity.
The launch package includes 10,000+ games, multi-currency payments and unlimited language options. We configure the domain, design, languages and currencies for the project, then activate the agreed content and payment methods.
What is included in the white label package
The package combines a branded website and the tools used to manage games, payments, promotions and acquisition partners. These are the functions available to your operating team.
10,000+ casino games
Choose the launch catalogue with the providers and titles required for your markets. Review the provider directory before finalising the lobby.
Branding and unlimited languages
Use your domain, visual identity and navigation. Add the interface languages your audience needs; the platform supports unlimited language options.
Multi-currency payments
Configure currencies and payment processors, then test deposit, withdrawal and settlement flows before launch. Players use the cashier within your branded website.
Bonus system
Manage promotions through the built-in bonus system. The platform supports bonuses, free spins, cashback and loyalty programmes.
Affiliate management
Track traffic sources, partner performance and commission models. Manage your acquisition partners and their payouts from the platform.
CRM and email marketing
Use player data to select audiences for campaigns and tailor offers and messages. CRM and email tools are included in the package.
Who manages the platform and the business
Gambitsoft prepares and maintains the technical system. Your team uses the back office to run the casino.
| Area | Gambitsoft | Your operating team |
|---|---|---|
| Software | Platform setup, core updates and 24/7 technical support. | Daily work with players, content, payments and reports. |
| Brand and launch configuration | Website branding, languages, currencies and agreed connections. | Brand assets, target markets and the required game and payment selection. |
| Acquisition and retention | Bonus, affiliate, CRM and email tools. | Marketing, partner arrangements, campaigns and player communication. |
Agree on licensing, player support and financial responsibilities for the selected markets in the project terms.
6 stages of a white label launch
The launch follows 6 stages: core setup, branding, payments, game activation, testing and release. Timing depends on design requirements, payment readiness and the selected configuration.
- Confirm the project setup
Choose the target markets, languages, currencies and main operating settings. Agree on the configuration your team needs.
- Apply the brand
Set up the domain, visual elements and website structure. Review the interface before connecting the final launch configuration.
- Prepare payments
Configure payment processors and check deposits, withdrawals and settlement flows.
- Activate game providers
Enable the agreed content, arrange the game lobby and check game sessions and wallet connections.
- Test the casino
Check registration, game launches, payments and reports together. Resolve issues before opening the site.
- Go live
Launch with monitoring for performance, transactions and security. Continue operating the casino through the back office with technical support available.
White label casino pricing
The budget has 2 parts: a fixed setup fee and ongoing operating costs. The package covers platform access, back-office use, technical support and applicable transaction-related fees.
The proposal should separate setup, recurring charges, any agreed revenue share and additional work. Include your marketing, player support and operating team when calculating the full launch budget.
White label or turnkey: match the platform to your plans
White label provides a branded launch on an existing system with 10,000+ games. Turnkey offers broader control over platform configuration and operations. Choose by the settings and product changes you need to manage.
| Requirement | White label | Turnkey |
|---|---|---|
| Launch approach | Brand and configure the existing white label platform. | Configure a connected platform around the operator’s requirements. |
| Product changes | Use the options supported by the provider’s framework. | Plan broader changes to settings, functions and integrations. |
| Daily management | Manage players, payments and promotions in the supplied back office. | Manage content, settings and operating data with broader operational control. |
Explore our turnkey casino solution if you need more control over the setup. For a separate codebase and source-code ownership, see custom casino software.
24/7 support and an experienced platform team
After launch, you receive 24/7 technical support and a dedicated account manager. Gambitsoft maintains the infrastructure and core software while you manage players, campaigns and the game offer through the back office.
The company has 10+ years in the market, 100+ live projects across its products and 70+ team members. Read more about Gambitsoft and the team that supports the platform.
Frequently asked questions
Can I launch the casino under my own brand?
Yes. We configure your domain, visual identity and interface on the Gambitsoft white label platform. The package supports unlimited language options; you choose the language versions required for launch.
How many games are included?
The white label package offers a catalogue of 10,000+ games. The providers and titles enabled for your casino are selected for the project and its target markets.
How long does a white label launch take?
The launch follows 6 stages: platform setup, branding, payment configuration, game activation, testing and go-live. We agree on the schedule after defining your design, payment and integration requirements.
Can I change the platform’s functions?
You can use the configuration and branding options supported by the white label platform. Broader changes should be discussed before launch; turnkey or custom development may be a better fit for those requirements.
What support is included after launch?
Gambitsoft provides 24/7 technical support and a dedicated account manager. We maintain the technical infrastructure and core software while your team manages players, marketing and daily casino operations.
Can I move from white label to turnkey later?
Yes, a move can be planned when your requirements change. It requires technical work and operating preparation, so the scope should cover data, game and payment connections, and the effect on the player experience.
Discuss your white label launch
Share your target markets, brand requirements, preferred games and payment methods. We will review the setup and commercial terms for your project.
Request launch details